99Food 2021

As the 99Food brand designer and creative director,
I had the opportunity to work in all the areas of communication with the in-house creative studio.
This is a little bit of what we delivered with our production partner Monstra.

- We create various 360° campaigns to meet the monthly needs of the business, from the first idea to the Key Visual.
- We support all sides of the operation: customers, restaurants, couriers, as well as paid and social media.
- Video production, website layout and filters for social networks, for example.

In 2021, in partnership with Grey Advertising, we launched the new national campaign that changed our visual assets with the new concept of "Chega Bem, Chega Mais" (Arrive well, arrive more) and introduced the new embassador of the brand, Babu Santana, a major influencer in Brazil. We built a concept guide for and structured how to use it on touch points.